client: BAR PLEIADES
Located on Manhattan's posh Upper East Side, Bar Pleiades in The Surrey is the perfect place for leisurely afternoon drinks, after-work cocktails or the evening’s destination with an inspired list of seasonal libations and a menu of elegant small plates from the culinary team at neighboring Cafe Boulud.
• Logo Design
Aimed at complimenting the established identity for Boulud's remodeled Cafe Boulud a mark was commissioned to distinguish the new bar from the restaurant while visually communicating their relation. The resulting mark maintains the use of the font Copperplate Gothic and it relies on a border that references the outline style of the original Cafe Boulud logo without literal duplication.
• Business Card Design
• Cocktail Menu Design
• Cocktail Menu Cover Design & Production
• Check Presenter Design & Production
• Promotional Collateral Design
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