CLIENT: d|bar

Located in Toronto's posh Yorkville district, d|bar in the Four Seasons Hotel is the perfect place for a casual lunch, after-work cocktails or the evening’s destination. d|bar features an inspired list of seasonal drinks and a menu of casual fare ideal for sharing from the culinary team at neighboring Café Boulud.


Services rendered:

• Logo Design
Accenting a new outpost of the well-established brand Café Boulud, this lively bar and lounge required visual branding that would not only set it apart from the upscale restaurant upstairs, but communicate that it was a younger, more hip concept with a casual food and drink offering. In contrast to the existing all caps, serif-style logo of the Café Boulud brand, a lower case, sans serif font was applied and paired with a single, modern red line.  Placed between the first two letters, it subtly calls attention to the initials of Daniel Boulud.

• Menu & Cocktail List Layout
• Promotional Collateral Design
• Email Blast Design