client: MISTER LEE's NOODLES
Opened in 2016, Mister Lee's Noodles is Lehigh Valley's first ramen bar and the second restaurant from Chef Lee Chizmar & Erin Shea, proprietors of Bethlehem's beloved restaurant Bolete. Located in the Easton Public Market, Mister Lee's combines fresh ingredients, local inspiration and Japanese tradition to form unique flavor combinations.
Making it's home among several concepts in a new food hall, Mister Lee's required a brand identity that stood out from the crowd; communicating it's Asian influence in an approachable way for diners unfamiliar with ramen. The bright red circle and bold white type, based on japanese letters, not only references theheritage of the cuisine but acts as a beacon among the many options (and related graphics) diners are faced with when choosing where to spend their money.
Business Card Design
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