Opened in 2015 by a group of Thomas Keller alums, noreetuh is a casual Hawaiian-inspired restaurant in Manhattan's East Village. noreetuh serves a menu of familiar Hawaiian favorites updated with Japanese, Korean and Filipino influences.
Tasked with creating a brand identity that was modern, approachable and not overly kitschy, agentsie arrived at a clean type-driven solution for the restaurant logo, which we paired with a geometric pattern of hexagons. The five-sided shapes subtly references the five Hawaiian Islands and the patterned backs of sea turtles often found on local beaches. In addition the geographic motif echoes the design of an illuminated feature wall which acts as a fixture of the restaurant space. A color pallet referencing cool natural elements was used to balance the interior's grey cement and dark wood finishes.
Menu & Wine List - Layout
Wine List Cover - Design & Production
Business Card - Design & Production
Gift Card - Design
Exterior Signage - Art Direction
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