CLIENT: POTLUCK WITH ALI
Aiming to take the intimidation out of food and cooking, through videos and recipes, Potluck with Ali is the online companion to the Emmy-nominated TV show, "Potluck Video."
Ahead of the release of her first cookbook, "Bring It!," Potluck Video host Ali Rosen tapped Agentsie to help revise her existing logo to eliminate a singular reference to video - allowing for a wider range of media applications more reflective of the growth and diversification of her brand.
Use of a playful font and existing artichoke icon kept the approachable, familiar aspects of the original mark while allowing for more seamless inclusion on projects across a variety of media channels.
In addition to a new logo, a forward-looking website was designed to create a home for sharing not just video but blog posts, recipes, book promotion, TV appearances, press and more.
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