CLIENT: SHARE OUR STRENGTH
TASTE OF THE NATION
Share Our Strength’s Taste of the Nation event is the country’s premier benefit dedicated to ending childhood hunger in America. For one night, many the city's most sought after chefs come together to showcase their food and drink in front of a culinary-minded audience for an exceptional cause.
• Social Media Account Audit
While Share Our Strength had previously established Facebook, Instagram and Twitter accounts agentsie revised the handles across all platforms to present a more unified prescience. In addition, we updated profiles to include current event and organization information with relevant images.
• Social Media Strategy
Brought on in advance of the annual event, agentsie was tasked with boosting ticket sales and growing follower counts across all social media accounts . More than a month before the event, advance ticket sales and greater awareness were generated through management of social media initiatives, including account “take-overs” by participating Taste of the Nation chefs, and in-restaurant golden ticket giveaways to unsuspecting diners.
• Social Media Sponsored Posts
Working together with title sponsors and smaller vendors alike, agentsie honored and tracked all contractually obligated posts. Extra care was given to crafting this messaging in a tone that felt organic to the brand voice as not to lose loyal followers.
• Real Time Event Coverage
Live posts were generated from both the kick-off party and main event, including images of participating chefs and dishes served. In addition, channels were used for up-to-the-minute directional messaging to manage crowd control.
• Guest Engagement
Event specific hashtags determined in the planning stages were used throughout the evening across all platforms to source real time shareable content form event attendees.
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