Located on Manhattan’s posh Upper East Side, Bar Pleiades in The Surrey is the perfect place for leisurely afternoon drinks, after-work cocktails or the evening’s destination with an inspired list of seasonal libations and a menu of elegant small plates from the culinary team at neighboring Cafe Boulud.

Aimed at complimenting the established identity for Boulud's remodeled Cafe Boulud a mark was commissioned to distinguish the new bar from the restaurant while visually communicating their relation. The resulting mark maintains the use of the font Copperplate Gothic and it relies on a border that references the outline style of the original Cafe Boulud logo without literal duplication.

Business Card Design
Cocktail Menu Design
Cocktail Menu Cover Design & Production
Check Presenter
Design & Production
Promotional Collateral Design