Chef Daniel Boulud’s casual Lower East Side restaurant specializes in house made sausages and burgers, seasonal Lyonnais-inspired bistro cooking and whimsical ice cream sundaes, alongside an impressive program of craft beer.


Logo Refinement
In advance of brand expansion the logo, initially a long vertical strip emulating a ribbon, was refined to a more compact shape better suited to print and digital applications. The type was also adjusted for clarity so as to increase legibility for those not familiar with the flagship location.

Window Signage Art Direction
Menu & Wine List Design
Promotional Collateral Design
Email Blast Design
Print Advertising Design
Original Photography
Photo & Video Shoot Art Direction