The type-driven logo created for Town Hall aims for approachable fun with a refined sensibility. The shape of the mark references the restaurant's linear layout, while dramatic accents on letterforms at both the front and back offer a nod to the concept's energetic offerings in both the front and back of the space; wine retail and bar street side, dining room in rear. A complementary pattern of overlapping lines was applied to the menu, wine list, website and stationary; taking its cue from layered wood elements present in the floor and facade. Stacked and abbreviated versions of the mark were created for use on applications such as cocktail napkins, web and social media.
Menu, Wine List and Promotional Collateral Design